3/15/2024 0 Comments Township game minesOptimization of the storefronts: After a “hero creative/or the main playable ad” is selected, Playrix changes the app icons and the first screenshots in the app stores to reflect a similar message with the ads. This allows them to optimise the number of clicks and app store visits resulting in higher CTRs (Click Through Rates) Mastering of ad creatives: Playrix regularly tries out new creatives (mostly playable ads) based on the popular and trending ad creative themes or gameplays (even fake ones). Here’s how Playrix improves the marketability of their games: Their performance marketing teams are clearly involved in the product development process and seem to even sometimes give direction based on the market trends to maximize the acquisition of new players. What Playrix excels in optimizing the IPM.
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